Let’s say you have a choice between two packages of bing cherries. One of the packages has a label certifying that the cherries were grown in a sustainable way that protects salmon and river health. Which would you choose? As a consumer, that’s a no-brainer for me–I’m going with the fish-friendly grower. The idea behind Salmon Safe labeling is simple: work with growers to adopt management practices that are safer and friendlier to salmon habitat and stream health. Then give them a marketing edge with consumers, who increasingly care about where and how their food is grown. As this article in the Wenatchee Word points out, the Salmon Safe program, spearheaded by Trout Unlimited in eastern Washington, is winning over local farmers once they find out that the certification process is easy and straightforward–and that certification also gives them an inside track with health- and stewardship-conscious consumers.
It’s nice to have a Salmon Safe choice.