Last month, TU and Orvis teamed up to introduce thousands of new anglers to fly fishing through free fly-fishing classes every weekend in July. All told, 2,700 people—kids and adults alike—attended classes at over 100 Orvis retail stores and dealers to learn the sport from scratch or brush up on their skills.
Orvis’ Retail/Wholesale Marketing Manager Tory Myler credits TU volunteers for helping make the effort a success. “We hope that class attendees will not only enjoy the sport of fly fishing for years to come, but also get involved with TU’s critical conservation efforts around the country,” Myler said.
By Deschutes Trout Unlimited August 23, 2010 - 4:44 pm
What a great time our membership had with the folk at our Orvis store here in Bend. With the success of the 101′s we are currently pushing forward this month and next month with creating a 201 version and even starting a Bend Casting Club to take full advantage of this very successful program!